Sending regular updates, educational information and promotions to your existing customer base will help improve customer loyalty, expand customer engagement and increase average order size.
Whether it is a monthly newsletter to all customers segmented by customer type or a weekly marketing tip, sending consistent communication can have a huge impact on your bottom line.
Though there are many different tools in your digital marketing toolbox, email marketing continues to be the greatest driver of revenue. Furthermore, revenue from email marketing ROI continues to improve year after year.
Getting Started With Email Marketing
It is easy to see the value email marketing brings, however, business owners often don't know how to get started, what the right sending schedule is and what to write about. That's where we can help. We will help you:
- Identify and set up the proper email marketing system to use for your business
- Clean, segment and import your email list (and help you continue or start to build it)
- Write content or identify topics that your audience would like to read about on a regular basis (hint: it's not just a "buy now" message)
- Create and send the actual email message
- Track opens, unsubscribes and clicks
Sometimes, just getting started is all the help you need. To get started with email marketing or to learn more about the services we offer, contact us today.
80%
retail professionals say that email marketing is the greatest driver of customer retention
77%
people prefer to get permission-based promotional messages via email